1. I’m going to be a guest on the Chelsea Krost radio show!


    Please tune in this Wednesday, April 16 at 9pm EST as I’ll be on the Chelsea Krost radio show!

    A few things I’m excited to chat about:

    -A generation of makers

    -Social media realness 

    -The simplicity of kindness

    -How and why I created I AM MPLS!

    -Letting go of fear and expectations

    Here is a little more info about Chelsea Krost:

    “The millennial audience is often talked about, talked at, but never talked to,” says Studio City President Joe Tamanini. “The Chelsea Krost Show absolutely changes that.”

    Hosted by communications maven Chelsea Krost, 23, who has written and produced her own radio talk show since she was 16. The Chelsea Krost Show provides a platform for today’s hot topics, trends and issues that affect the Millennial Generation – those born between 1982 and 2002. The Chelsea Krost Show bridges the communication gap between children and their parents, creating a more open, honest dialogue that viewers can relate to in their own lives. The Chelsea Krost Show is the first show in which the host is definitively from the peer group of the audience.http://www.chelseakrost.com

    Krost discusses topics that bring the perspective of a younger generation and refrains from the predicable experts and statistics approach, which doesn’t work with a younger audience. Krost invites everyday Millennials, as well as celebrities, to discuss entertainment and top news stories, plus social issues from finding a job, to bullying, teen pregnancy, same sex marriage as well as fitness and fashion. There is always a professional expert discussing the topic and answering questions so Krost can evoke interesting, thoughtful and open-ended conversations among her guests and viewers.The Chelsea Krost Show is also unique, hip, and on-trend with incorporating the pulse of the people through Twitter and Instagram.

    “If I can describe my show in three words, they would be shocking, credible, and fun,” says Krost. “The show is a fresh take on talk and, finally, a show where you will hear the perspective of people living it, instead of people trying to understand it.”

    Chelsea Krost boasts more than 50,000 Twitter followers and her weekly Twitter parties grab 13 to 15 million impressions.

    According to Krost, “Millennials, everything has to be shareable so everything I do is shareable.”

  2. Is it a dress? Is it a shirt? Is it my new favorite piece for Spring? Yep!

    Found this bright H&M patterned frock online and have been so excited to wear it. Today I paired it with a pair of silk pants from Zara that have a similar color scheme but have also tried them with a cobalt blue pair of Levi’s as well as skinny black jeans. 

    Oversized clutch from B. Resale

    Photos taken by my Pixel Farm compadre Paul Clark! 

  3. I’m thrilled to announce I will be producing Emma Berg’s upcoming fashion show I am Everything.  Stay tuned for more details regarding the event and save the date for Tuesday, April 22!

     “I am Everything is Berg’s SS2014 collection, which will be presented at the Ritz Theater on Tuesday, April 22. Through ongoing meetings with the recently selected teen girls from five B&G clubs across the Twin Cities, Berg will design each girl a gown to be worn for their 2014 prom. The girls will be asked to provide input into the design process, impacting silhouette, color, and materials.  Each gown will uniquely represent the young woman who will wear it.

    I am Everything was chosen as a title for the collection to represent the future possibilities that our cities’ less financially privileged youth have when they are provided the necessary support and tools early on in their education and growth.  This type of support allows them to uncover opportunities and reach their individual potential.

     Berg began concepting the project in early 2013 as a way to bring diverse perspectives into the design process, provide immediate tangibles for deserving individuals, engage a broader audience in an often exclusive experience, find inspiration from the youth within our community, and strive to inspire the girls involved.”


  4. Since we decided to get married at I AM MPLS! in front of 800+ people, we didn’t have a lot of time to spend with close friends and family.

    We decided to rent out The New Victorian Mansion Bed & Breakfast in St. Paul the following night. 

    We invited 50 of our closest friends and family for a night of good food and conversation. Instead of trying to figure out a big sit-down meal we worked with the The New Victorian’s head chef to create a 5-course tasting menu that was paired with wine. 

    The food was incredible as was the space and company. 

    So thankful to my good friends Michael Dodes, Davee Ek, Melinda Guajardo, and Shawn Keohen for styling the entire venue and creating such a beautiful atmosphere. 

    Photography by Brandon Werth

  5. Since we basically planned our secret wedding in a few short months I didn’t get the chance to do a lot of the traditional things such as a bachelorette party, bridal shower, etc.

    The one thing I knew I wouldn’t budge on is having the photographer of my dreams. Mr. Brandon Werth. It’s funny because Brandon and I (and his lovely wife Chelsey) all went to college together at AI. I remember thinking, “this dude is going places”. 

    Brandon was amazing to work with and turns out Jared DOES in fact like having his photo taken.  

    Also, huge shout out to Michael Dodes for reminding me I needed a bouquet and figuring it all out. 

    Michael, “Sarah, where are you getting your flowers from?”

    Me, “What flowers?”

    Michael, “The flowers for your wedding…”

    Me, “Shit.”

    Michael, “I got it.”

    Flowers from Spruce Flowers and Home. 

  6. [Wedding Album #1]

    As most of you know, I crashed my own fashion show this year and decided to throw a surprise wedding in the middle of the chaos. 

    Go back just a few months before Jared and I decided to make this crazy decision and this was the dialogue.

    August 17, 2013

    Me to Jared, “When are we going to get married? Seriously though. I just don’t think I have the bride gene and the thought of trying to plan a wedding on top of I AM MPLS! makes me want to cry.”

    Jared, “Yeah, we don’t have a lot of spare time.” (Jared had started two different companies last year and was hustlin’ like I couldn’t believe.)

    Me, “Maybe we just wait another year or so. Or go to the courthouse. Or maybe we just go to a beach and invite friends.”

    Jared, “Those are good options, babe. I want you to have the wedding you want.”

    Me, “I just don’t know how I can plan anything right now. I don’t have the capacity. And planning I AM MPLS! is pretty much like planning a wedding…wait a second…(lightbulb moment). All of our friends are usually there, we can make sure our families are there, there is a band, a venue, and it’s a passion/love project and this way we can avoid the painfully long ceremony…can we get married at I AM MPLS!?”

    Jared, “Well that’s definitely an idea. Do you think you can handle all the extra stress?”

    Me, “Well it won’t be that bad, right? I mean I’ll just wear a dress and get someone to marry us…right?”

    Wrong. Holy crap it was a lot of planning and work but I wouldn’t have done it any other way. I got to collaborate with some of the most talented artists I know and celebrate the city that inspires me, the people that make it so special and the love of my life.

    The only really exhausting part was not getting to tell anyone I was getting married. By keeping it a secret I could never play the “bride card” that trumps everything going on around you. Instead I had to remember I was the Event Producer and make sure the show went on.

    Thanks to everyone that came to celebrate and helped make this event happen. It was a really special night. 

    Now the question I keep getting asked is how I will top the event in 2014. No, I will not be having a baby on stage. That’s just…no. 

    Dress by Emma Berg

    Moschino belt from June

    Jewelry by Stephanie Lake

    Photography by Brandon Werth




    I haven’t shopped at the Galleria since my past life as a nanny (yes, you did in fact read that word correctly). But a couple weeks ago, I revisited the upscale mall for a lunch with my crew.

    While waiting for our table, I strolled by the various storefronts and discovered Arafina. I was immediately drawn in to the boutique by the bright pattern on pattern Clover Canyon line. Turns out that they also happen to carry some of my favorite lines such as Helmut Lang, Robert Rodriguez and Nanette Lepore. I honestly had no idea a store like this existed in the Twin Cities. (Probably a good thing for my wallet)

    My first thought? “I have to introduce my friends to this shop!” So Davee, Sam and my little sister Lisa came to check it out — just in time to pull some statement looks for the U of M Senior Fashion Show. And regardless of the fact that we all have distinctly different styles, Arafina had something for each of us. 


    We were all going to attend the U of M Senior Fashion show so decided to hit up Arafina for our looks.

    Before the show, we (Our bestie Mr. Dodes joined) stopped at Ginger Hop — one of my favorite spots for Pad Thai. I also recommend their fresh spring rolls or cream cheese wontons. I didn’t get any that night because Davee ended up eating them all…typical .

    My sister Lisa is quite the beer snob. She was super pumped to see they had Bell’s Two Hearted and Laguinitas IPA on tap. And for me? Well, I go back and forth between wine and cocktails (hopefully not in the same night), but ended up sipping on Ginger Hop’s signature White Cosmo, a mix of Absolut Citron, St. Germain Elderflower, a little lime and white cranberry juice. All in all, we ended up sharing a ton of food and drinks, and left with full bellies.


    After dinner, we went to the show. I was eager to see the 2014 designs, last years class left me super surprised by the level of their talent. And to say the least, this year didn’t disappoint. My favorites included Laura Schaefer and her hand-dyed silk ombre collection and Jessa Manthe’s textured, futuristic line. And if I lived in an alternate reality in which I didn’t need my arms for anything, I would love to sport some of Crystal Compton’s wearable art pieces.

    The best part of fashion shows though? Getting dressed up and taking photos.

    And so we did.






    Photography by Melinda Guajardo! 

  8. After attending the UMN Fashion show last year with my favorite gals (Davee & Dodes), I was pretty overwhelmed by the level of talent. To be honest, my expectations for student fashion design are usually low. While there were a couple that missed the mark, most of the work was inspired and well executed.

    I was perusing the site and getting excited for the show and was immediately drawn to Jessa Manthe’s work. I have a specific weakness for textured, three-quarter length sleeve, structured jackets

    After learning she interned with Rodarte, I was even more intrigued!

    Here is a little Q&A with the young designer that cites Martin Margiela and Lee Alexander McQueen as inspirations.

    Tell me a little bit about your background. When did you realize you wanted to be a designer.
    JM: Well, I grew up in a relatively artistically inclined family so art and design were always part of the equation.  I think it was around the first grade when clothing design specifically started to interested me. Hilariously enough, I remember first being inspired by Destiny’s Child’s costumes and finding out that Beyonce’s mom made them.  I guess I had never really considered the idea of someone actually designing clothing before? At that point I started to sketch a lot of costumes and clothing eventually developing a more fashion forward aesthetic.

    Where do you draw inspiration for your designs?
    JM: Now that I have moved on from the sartorial stylings of Tina Knowles, I find the relationship between people, nature, and time really interesting which is why I often seem to come up with stories that take place in the future. I have a really cinematic/theatrical sense of design where I first come up with a world or story that the garments exist in and design from there. For example, my senior thesis started as a study of insects, which inspired an idea of a future bug apocalypse, which brought me back to the weirdness of the psychedelic drug culture of the 60s and the Twilight Zone. 

    Who are some of your favorite designers?
    JM: I tend to be really drawn to the eccentrics like John Galliano (pre scandal) and Lee Alexander McQueen. The Mulleavy sisters of Rodarte are kind of the new eccentrics and I guess I would count Christopher Kane in there too.  I really have so many favorites though Rei Kawakubo, Martin Margiela, Phoebe Philo, and Raf Simons would be a handful of them. 

    What is your favorite part of the design process?
    JM: I get the most excited in the beginning stages when I am first piecing together all my bits of inspiration to create a well-rounded story. Similarly, finishing everything and seeing it completed is a pretty good feeling. 

    Do you create custom work for clients?
    JM: I haven’t really taken on clients before but I would be open to the idea.

    What can people expect to see at your show?
    JM: Fun pieces with lots of texture and hopefully people will get a sense of narrative to go along with the clothing

    Any other things you are excited about coming up?
    JM: After the show I will be finishing out my last year of undergraduate education.  My post graduation plans are still up in the air but my hope is that I will be able to find work designing and travel the world!


  9. I’ve been slightly obsessed with this DROMe leather top since I first spotted it at Arrow. It’s one of those pieces I imagine I’ll have until I’m 80. 

    Although Harem pants get a bad rap because Justin Bieber ruined them for everyone,  I will continue to wear the pants that are known to be the most unflattering style…ever. (I’ve also heard they make you look like you just crapped yourself). My pants are by the designer Rie Yamagata of the label Rhié which I also purchased from Arrow. 

    My choker was only $5 and I picked it up last weekend at Buffalo Exchange. $5! Seriously, $5 and I love it. 

    My booties are Nicholas Kirkwood and I picked them up at June in uptown. (They are actually what I wore on my wedding day.)

    Lastly, my favorite little hedgehog ring is from the line Nach Jewelry and is on major sale right now at Arrow. So run over there. They have every animal you can imagine!

    Photos by Sam Perry taken at Pixel Farm. 

  10. Minnesota Celebrities Take to the Runway for Heart Health!

    The much-anticipated Red Dress Collection fashion event is coming up and is sure to sell out so grab your tickets! The event takes place February 16 at Graves 601 Hotel in downtown Minneapolis and will feature Twin Cities celebrities (including my fashion bff Davee Ek) walking the runway in an original red dress designed by a local designer. All proceeds from the show will benefit the American Heart Association’s Go Red for Women program.

    I had the opportunity to interview creator and producer Carly Aplin and producer Amy Overman about their upcoming event!

    Tell me a little bit about how you started the Red Dress Collection.

    CA:  I had the opportunity to attend the national Red Dress event during New York Fashion Week in 2011, and it got me thinking, ‘we could do this event on a local level in Minnesota!’ So, when I returned from New York I approached MNfashion and together we selected a group of dedicated designers and local celebrity models to create our own Red Dress Collection. I still can’t believe this is our third year!

    AO:  I was lucky enough to get involved the first year, as a part of MNfashion. Carly and I knew each other because I was the PR Director at the time, so she pitched this idea and MNfashion was able to help out. The whole thing was her brainchild, MNfashion just helped to provide production and publicity. The event was so much fun to work on - and Carly is such a blast to work with - so I jumped at the chance to take on this role after stepping down as Executive Director at MNfashion.

    What is the most rewarding part of putting on the show?

    AO: Writing the check once it’s all said and done. The event is exciting and it’s so interesting to see the gowns that come out of these partnerships between designers and celebrities - but it’s the fact that we’re able to make a donation that will help to support programs that are making an impact in combatting women’s heart disease is what makes this event special.

    CA: Obviously, making the donation to Go Red for Women is the highlight of the event; however, at the end of the runway show I get to be on-stage with 20 of the most talented designers in MN and 20 strong, beautiful models and it’s a moment I always look forward to!

    How many designers will be showing?

    CA:  Red Dress Collection features 19 local designers including many who have been with us since day one, plus some very talented new additions to the lineup. This year, Mall of America Trend Specialist Sara Rogers will also be wearing a red dress from MOA.

    What will YOU be wearing?

    AO: No idea! It’s always the last thing on the event checklist - most event producers are lucky if they get to put makeup on before the show starts. But I do know it will be a gown. That’s one of my favorite things about this event; it’s a chance to really dress up.

    CA: I agree with Amy! It’s always the last thing on my list. I’m usually out shopping the night before scrambling to find something to wear. A gown, definitely a gown. 

    Any other things you’d like to add?

    AO: Tickets are still available through Tempo Tickets, but they really are going to sell out quickly. Be sure to arrive early to check out the great pop-up shops, especially Realia by Jen’s jewelry line made exclusively for Red Dress. A portion of proceeds will go towards our final donation.

    CA: I’d like to express my sincere appreciation for the people who make this event possible, because anyone who has planned an event before (big or small) is aware it doesn’t happen alone. A huge thank you to the Red Dress Collection committee, our lovely models and talented designers and our sponsors! 

    For more info check out reddressmn.com