1. Style Inspiration For Glamorama This Friday!

    There certainly aren’t an overwhelming amount of opportunities to get dressed to the nines in the land of 10,000 lakes. If you are the brave soul marching down Hennepin Ave in YSL’s and the latest from Dries Van Noten, prepare for sideways stares. But have no fear dapper gents and luxury ladies, your time to play dress up has arrived and it couldn’t be for a more worthy cause!

    Macy’s Glamorama is THE event to go all out, the name says it all. This night of philanthropy, glamour, and fun takes place this Friday (08/01) at the State Theatre. Get your tickets while they are still available!

    Glamorama has raised over $44 million over the past 31 years to help fight childhood illness, cancer and HIV/AIDS. The event combines fashion + music for a night of entertainment packed with must-see fashion. It is one of Macy’s signature events and this year includes performances by Jason Derulo and Before You Exit. In honor of this grand affair, our collaborative team brought some glam + whimsy to the iconic Minnehaha Falls location for a photo-shoot filled with outfit inspirations for Friday’s event!

    1. 21 [pink] Jumpsuit!

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    Pink Sequin Jumpsuit: Caroline Hayden
    Jewel Encrusted Shell Necklace: Stephanie Lake Design

    2. Little Black Dress Warrior Princess Edition

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    Dress: Stephanie’s Shop St. Paul (One of the many cool things about Stephanie’s Shop in St. Paul is you can RENT DRESSES for special occasions. You can rent this one for 3 days for $65 or you can purchase it for $128!)
    Aztec Bird Tassel Necklace: Stephanie Lake Design
    Tassel Foo Dog Necklace: Stephanie Lake Design

    3.  Bell Sleeves & Graffiti Scenes 

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    Black Bell Sleeve Dress: Cliche Minneapolis
    Art Deco Bird and Amethyst Nugget Necklace: Stephanie Lake Design
    Tote Bag: Stephanie Lake Design

    4. Garden of Edge

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    Leather Crop-Top: Topshop
    Floral skirt: Emma Berg
    Earrings: Stephanie Lake Design
    Black & White Checkered Clutch: Stephanie’s Shop St. Paul

    TEAM:
    CREATIVE DIRECTOR/PRODUCER: Sarah Edwards
    PHOTOGRAPHER: Jay Larson
    MODEL: Nes Kovacevic
    ART DIRECTOR/STYLIST: Sam Perry
    ASSISTANT STYLIST: Emily Kanz

     
  2. FAVORITE HATS FOR SUMMER

    Festival Day In, Day Outside Hat | Brian Lichtenberg Feline Baseball Cap | Airy Summer Straw Hat | Abella Cap | Grossgrain Fedora | Ombre Floppy Hat

     Being in the sun is obviously the top priority during the summer, but you want to make sure to protect that gorgeous skin of yours! To avoid the damaging effects of being sunburned or overheated, choose one of these perfect hat styles that anyone can wear! Grab your hat on the way out the door for that sensible layer of protection that is also fashionable.

     

  3. Help! I need some style inspiration!

    I was at work the other day and a fashionable co-worker said she noticed I was stepping up my style game again. I said I was recently inspired and thought I’d start trying to play around with my wardrobe. Can’t lie, it helps when my sweetheart of a husband built a cool techie gadget that allows me to view my ENTIRE wardrobe in an app. Totally living the moment out of Clueless

    I’ve been most inspired by a variety of fashion bloggers. They each have a unique perspective on personal style and are HUGE influencers to the fashion industry in general. Here are my top 5. 

    1. Man Repeller
    How I describe Man Repeller: Leandra Medine (founder of Man Repeller) describes it best, “A humorous website for serious fashion”.
    Why I like her? She LOVES fashion and isn’t afraid to have fun with it. She experiments, doesn’t take herself too seriously and has an incredible eye for style. And I pretty much always laugh out loud on her blog. 

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    2. Late Afternoon
    How I describe Late Afternoon: Californian, sweet, fresh. 
    Why I like her? She has a feminine style with a modern twist. She also blogs about cocktail recipes and interior design. BEAUTIFUL photography and fun to scroll around. 

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    3. Song of Style
    How I describe Song of Style: Diverse fashion, mixmaster, chic. 
    Why I like her? Her blog really serves as a source of inspiration when I’m feeling confused about my personal style. The way she reuses pieces and reinvents her look always surprises me!

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    4. WeWoreWhat
    How I describe WeWoreWhat: Understated, 90’s, badass. 
    Why I like her? She has taught me a lot about minimalist fashion and how to add subtle pops of unexpected creativity to give an outfit the simple & cool look. 

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    5. The Haute Pursuit
    How I describe The Haute Pursuit: She makes me want to bleach my hair and only wear black or white. 
    Why I like her? She is the cool girl at the party wearing an old Adidas crop t-shirt and leather pencil skirt and wearing all the confidence in the world. 

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  4. Starkey Gala 2014 at RiverCentre St. Paul

    I originally heard of Starkey Hearing Technologies when I started working at Pixel Farm. I was getting familiar with our portfolio of work and discovered a really cool 360 degree, 3D, dome projection/installation we did for them. 

    I since have learned about Starkey Foundation’s mission and the work they have done under the tagline “So the World May Hear”. Starkey has been around for over 30 years and they fit more than 100,000 hearing aids ANNUALLY(!) to children and adults through global hearing missions. I love how they put it in their “About Us” section. 

    “Starkey Hearing Technologies is much more than the hearing aids we produce. We are in the business of connecting people and changing lives. We believe being able to hear the world and the people around us is as essential to the human experience as breathing.

    As a world leader in manufacturing and delivering advanced hearing solutions, our goal is to bring people together and make lives richer by empowering individuals to reach their full potential in life.”

    Each year, Starkey puts on a gala (last year’s raised more than $8 million) and I was honored to be a part of such a great event this year!  The celebs were incredibly sweet and each shared their passion for the Starkey Foundation and why they got involved.  Everyone from John Legend to Hilary Clinton to Doug Pitt (Brad’s bro) were there. I attended with the talented Colleen of 2nd Truth Photography. She captured some beautiful photos and we both enjoyed the massive amounts of positive energy filling the room. Starkey is such a great example of taking a product/service and creating a social movement. I’m a big fan. 

    (All photos by 2nd Truth Photography)

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    Patrick Warburton (Aka Puddy from Seinfeld)

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    Sammy Hagar


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    Forest Whitaker

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    Lou Ferrigno (THE INCREDIBLE HULK!)

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    Archbishop Desmond Tutu & Senator Amy Klobuchar

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    Rob Thomas (Yo! Can we snap a quick photo?)


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    Shannon Elizabeth

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    Mallory Weggemann

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    Verne Troyer 

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    Adrian Peterson with fiancéwife?

     

  5. A Few of My Recent Favorites.

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    Dress-Free People
    Orange & navy dress/kimono thingy- H&M
    Sandals- Adidas (probably last time I get to wear them because my dog got to them…)
    Bag-Antik Batik

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    Top-Opening Ceremony
    Pants- BCBG
    Shoes- H&M
    Bag- B. Resale
    Necklace- Opitz

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    T-shirt- LEN
    Leather pants- BCBG
    Jacket- ASOS
    Crystal headband- LEN
    Skull ring-Alexander McQueen
    Shoes- Vera Wang

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    Dress-Birch Bark
    Hat- Birch Bark

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    Dress- Chic Wish
    Bag- Antik Batik
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    Dress: Chic Wish

     

  6. Basilica Block Party x MOA Gift Card Winner!

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    Meet Melissa Kraemer! The winner of the Mall of America x Basilica Block Party gift card giveaway. She also runs a fashion blog with her friend. Check it out! 
    SE: Tell us a little bit about your outfit inspiration for the Basilica Block Party. 
    MK: I think festival style can be whatever you want it to be, but of course lately there has been a big surge in more tribal and woodstock-esque clothing.  Though I love this trend, I also got to do my own thing! I kept the flower power in play but made it soft with a thrifted 70’s light blue dress with pink and purple flowers. Flowers in your hair and feathers in your ears are a must as well. Though I think my lace boots go great with the outfit, they were mostly just there for comfort—6 hours of watching music can do a number on your feet. 
    SE: Which band were you most excited to see?
    MK: I was really excited to see Airborne Toxic Event. I have been a fan forever and have never had a chance to see them live. They are all just really talented and versatile musicians. I loved that they were earlier in the day so there was less of a crowd to fight. They did not disappoint!
    SE: What does “festival style” mean to you?
    MK: To me, “festival style” is license to get creative. In my every day life, I am a little more “out there” fashion-wise than most of the people in my corporate office, but there is a line still. Having the opportunity to show off a dress you’ve been wanting to wear forever, show a little more skin, or experiment with mixing patterns and textures—you have more freedom in a festival setting. More than exercising that freedom, I love seeing what other people are wearing as well. It’s like a free-form catwalk with live music!
    SE: Name a few of your favorite stores at Mall of America
    MK: Forever 21 holds a place in my heart—you just never know what you’ll find. It can be really overwhelming, especially now that its multiple levels, but it is where I like to get a lot of accessories (skipping the dressing room lines!). I also really love Tatyana (formerly Bettie Page). I try not to let myself go in there because it always spells trouble. I’m a sucker for pin up fashion, and this place of course is full of it. Ragstock is also a MOA staple for me, I like that there is a used, new, and a men’s section. Sometimes when I can’t justify adding clothes to my closet, I shop for my boyfriend. 
    SE: In three words, how do you describe your style?
    MK: Care-free. Eclectic. Evolving. 
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    Read More

     

  7. Win a MALL OF AMERICA gift card at Basilica Block Party!

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    Are you heading to Basilica Block Party this weekend? Did you already pick out your outfit(s)? Then you should enter for a chance to win a $150 gift card to Mall of America! It’s really simple. 

    1. Upload a photo to Instagram of yourself at Basilica Block Party
    2. Tag @iamsarahedwards @basilicablockparty #mybasilicastyle #praisetheloud
    3. That’s it! You are entered for a chance to win a $150 Mall of America gift card.

    One winner will be announced on the blog on Wednesday, July 16 through a fun Q&A on my blog!

    If you haven’t purchased tickets yet, grab them before they are gone! 

     
  8.  Summer is in full swing, and there’s nothing better than finding a great pair of sandals to wear during this time. From gladiators to Birkenstocks coming back in full force this season, this is the time to find the sandal for you! No matter what style you like, you’re sure to find the perfect one for your particular taste.

     Mesh Ankle Strap | Neon Patent Leather | Gladiator Jelly | Gaelle Gladiator | Skylar Sandal | Rhinestone Sandals | Eden Summer

     
  9. Hello sunshine, have a Happy Monday!

    (Photo: Rifle Paper Co.)

     

  10. Sometimes I’m really inspired by others, and then I ramble…

    I’ve been thinking a lot lately about my personal goal with fashion, I AM Kindness, I AM MPLS! and other side projects. I keep coming back to the idea that I want to create an environment in which everybody wins.  And I think it can happen.  I saw this quote go through “the feed” the other day and it really aligned with where my head has been as of late.

    “I’m not interested in competing with anyone. I hope we all make it.”

     Working in the ad industry the word “authenticity” is thrown around so often that if I hear it one more time, I’ll punch myself in the face.  You can’t fake sincerity or empathy and now more than EVER before we want to feel valuable and connected.

    One thing I’ve learned from a few of our little I AM Kindness outings is that we all want someone to listen to our story. We want to be heard and feel like we matter. You matter if you are driving a bus, sitting in the corner of a senior home in St. Louis Park, working in marketing at Pixel Farm, or working the sales register at the Holiday gas station. I love how I AM Kindness is really making an effort to make people of all walks of life feel special. In a real way. That’s why when people ask if I want to grow I AM Kindness and I AM MPLS! into national organizations my usual response is, “Yes. But it has to be done carefully. I can’t lose the authenticity.”

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    What am I really excited about? We can choose moments EVERY DAY to make people know they matter. It’s pretty cool. I’ve been trying to be more conscious and aware of people around me and really listen for opportunities that might brighten their day. My ultimate goal with I AM Kindness is to inspire and remind us all that kindness is free. And it feels SO DAMN GOOD!

    At this point, if I hadn’t made you throw up in your mouth….I’d like to simply ask you to go out of your way for someone today.

    Now you’re probably wondering, what sparked this rant?! And you’re probably thinking, “Sarah, you’re not a writer”.  You’re right, I’m not a writer, but I’m a dreamer and a maker and sometimes when I don’t have time to express my thoughts through an experience or an event I need another way to share.

    What really inspired this post was learning that local fashion designer, Lisa Hackwith is partnering with Minneapolis-based international humanitarian organization American Refugee Committee to create a special, limited design garment available in honor of World Refugee Day on June 20. 

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    Named to encourage the idea that beauty and respect for individuality are central to restoring hope and creating a haven when all else is lost, the “Haven Top” celebrates the work happening around the world to help displaced persons take back control of their lives.

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    A perfect pairing, the clean, organic spirit of Lisa Hackwith’s design aesthetic thoughtfully aligns with the human-centered mission of ARC to capture one-of-a-kind release. All proceeds of the purchase of this piece contribute to ARC’s community programs, which help refugees worldwide. A numbered sequence of only 15 garments will be made.

    The design has just been released online and will be available for purchase at 9am on Friday, June 20. I’m sure they will sell out quickly and there are only 15 available. If you’re interested in purchasing the Haven Top, I recommend getting the Hackwith Design House site early!